Jaguar Animal Health Launches Commercial Website for Neonorm Foal & Neonorm Calf
Neonorm.com allows online ordering and features in-depth product information for dairy and beef farmers, foal owners and veterinarians to help drive sales
Neonorm™ Foal is a natural, clinically-tested, non-drug product designed for use as an anti-diarrheal in newborn horses. Diarrhea is one of the most common clinical complaints in foals, especially within the first 30 days of life. The crippling effects of dehydration that often result from secretory diarrhea in foals can manifest quickly, precipitate adverse health effects and lead to death. Neonorm™ Calf has been formulated and clinically tested to help proactively retain fluid in dairy calves and reduce the severity of diarrhea—aiding calves in avoiding debilitating, dangerous levels of dehydration associated with scours.
allows online ordering of both Neonorm™ Foal and Neonorm™
Calf directly from Jaguar and features in-depth product information,
customer testimonials, and FAQs to help drive sales. The new site is a
component of the integrated, multichannel marketing initiatives Jaguar
launched during the first half of 2017 in support of Jaguar’s Neonorm™
commercial strategy of connecting directly with dairy and beef farmers,
bovine veterinarians, equine veterinarians, horse owners and other
members of the equine community in a targeted, engaging way to help
build the Neonorm™ brand and drive sales—both directly and
through Jaguar’s core dairy market distributor as well as
Sample customer testimonials appearing on Neonorm.com:
“My experience was very positive. Used Neonorm™ Foal on two
different thoroughbred foals and it was effective on both. Thanks!” -
Tim Tompkins, Oak Orchard Farms
“We saw Neonorm™ Foal advertised on an
RFD-TVshow and talked with our vet about it. We bought it as an ‘in-case-we-need-it’, we feel it’s very inexpensive insurance to have on hand!” - Mike and Teresa Thompson, MT Acres, LLC
“We’ve used Neonorm™ Calf on close to 100 calves and it is
working really well.” -
Chelsea Lavoie, Metcalf Farm
Neonorm.com also features ongoing monthly “Selfie Contests” designed to drive engagement with existing and prospective Neonorm™ Foal and Neonorm™ Calf customers. To enter the contests, registered site visitors upload a selfie photo of themselves with a dairy or beef calf, or a selfie photo of themselves with their foal. Contest winners are determined based on votes cast by other registered site visitors for uploaded photos.
Neonorm™ is a standardized botanical extract derived from the Croton lechleri tree that acts at the same last step in a physiological pathway generally present in mammals. Foaling season in the northern hemisphere generally runs from May through September, while calf scours season in the U.S. generally runs from March through June.
For more information, please visit www.napopharma.com.
For more information about Jaguar, please visit www.jaguaranimalhealth.com.
Certain statements in this press release constitute “forward-looking
statements.” These include statements regarding the proposed merger
between Jaguar and Napo, the expectation that the proposed merger will
close by the end of
Jaguar Animal Health
Peter Hodge, 203-539-0423